This fictional fashion retail brand delivers capsule wardrobes for beginners. Giving some care to the user experience and designing every detail highlights the brand’s unique value proposition at every customer touchpoint!

In this logo redesign challenge, I found an adorable 50s shoe store brand that could use an update. With a more modern, luxurious feel, the new branding for The Shoe Box feels like it could fit right in with today’s boutique brands.

For this record shop brand, I mixed unapologetic boldness with subtle type. This brand identity lends itself to all genres with simplicity and plenty of room for personality.

The iconic Los Pollos Hermanos brand from Breaking Bad gets reimagined! This fun rebranding exercise included creating a fun new logo and an addictive signature sauce.

This unique boba tea shop branding concept stands out like a fish out of water - literally. With bold colors and a rubber-hose-style mascot, this visual identity encourages customers to step outside of their comfort zone.

In this passion project, I refreshed the branding of a local bakery. With a new logo, packaging concepts, and starter social posts, this visual identity has all the ingredients for a cohesive image.