Staples: Logo, Branding, & UX Design

Staples, but not the office supply kind. This brief from @designbynonna was exactly what I needed to break my creative funk. With such a unique brand, I dove in with a UVP, some quick copywriting, and (of course) a logo design.

The icon on this one is simple and very literal. But somehow it feels like it makes this brand even more cutting edge. Add that to a monochrome pallete and to-the-point writing, and you have the foundation of a bold brand identity.

What's a fashion seller without a killer strategy? I imagined Staples' mobile platform as another way to stand out from the crowd. With interactive resources and Pinterest-like inspiration, users would feel excited to explore new styles and products.

To help customers create their first capsule wardrobe, Staples could offer a style quiz and show their pieces coming together with a digital look book. Staples' mobile platform feels even more interactive with story buttons and swipe-up scrolling inspired by social media.

I know I could use a site like this!

A little bit of branded collateral to finish off this project! When designing a brand, every little detail can reinforce your positioning. If you're not thinking about how it'll look and feel for the end user, you're missing opportunities to earn lifelong customers.

Adapted from my Instagram account.