Dr. Smoothie: Social Media

Bevolution Group, parent company of Dr. Smoothie, wanted to grow their market share in the beverage industry by appealing to back-of-house food service buyers.

Part of the strategy to reach restaurant owners, chefs, and decision makers was revitalizing their inactive social media. With a role that spanned strategy, copy, and design, I provided research-backed, valuable social content tailored to a B2B beverage industry audience.

2022