Sentio Direct Primary Care
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As a direct primary care clinic, Sentio offers a membership model that removes the red tape of health insurance.
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Promoting awareness of the DPC model while getting the brand name out there
Staying compliant with necessary advertising laws
Showing trustworthiness with upfront communication through every avenue
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Client discovery and industry research
Website design, including SEO copywriting
Social media strategy & content creation
Jump to: ๐ฅ๏ธ Website Design ๐ Social Media
๐ฅ๏ธ Website
Sentioโs website is the main way we expected the audience to discover the business. My goal was to create an informative, approachable, and easily found website.
I included plenty of information about direct primary care, being sure to highlight the information people are looking for - benefits, pricing, and testimonials. With compassion-focused photography and a calming color palette, I aimed to show the empathy Sentio celebrates. And to encourage great search engine rankings, I used plenty of keywords throughout the copy.
๐ Social Media
There are so many relatable pain points that the DPC model addresses. On social media, we had an opportunity to highlight these one at a time. Bite-sized content was perfect for helping new audiences digest this new take on healthcare, building understanding and trust in the Sentio brand.