Eufloria set out to provide a spontaneous alternative to 9-5 florist shops.

With a set of wheels, their flower truck offered an opportunity for spontaneous joy and built-your-own bouquets at farmers markets and other events.

To help them stand out, they needed branding that packed a punch. Borrowing from the wisdom of flowers, we embraced bold colors, shapes that were both imperfect and beautiful, and the power of flowers.